Create Content Fast Lesson 19 - Tell A Good Story

This is similar to staging a drama except that is less
startling and more descriptive. People love a good story,
but you have to set the scene first. So, you will start my
creating a great environment from where to tell your story,
and that story will end up being the topic of your article.
As an example, say you are writing about home builders. You
might start by setting the scene as a potential homebuyer
as follows:

The first one we went to see smelled like dog urine and
cigarettes. The second one looked like a mini-gingerbread
house from the curb, and we were finally excited to step
through the threshold for the first time, only to be
greeted by walls painted a bright flamingo pink. We almost
despaired of finding our new home, until the realtor took
us to the new Glendale community at Riverside Park, built
by Pulte homes. 

How To Leave Them Satisfied In The End

Just important as the beginning of articles are the
endings. Is your reader satisfied that you delivered what
you promised when you started the article. Was it
sufficiently engaging and interesting to make them feel as
if it was worthwhile? In this section we'll give you five
different ways to wrap up your articles so that your reader
leaves feeling satisfied. Wrap Up the Loose Ends

If you told a story or began a drama, don't forget to
finish the story to the reader's satisfaction. Don't leave
them hanging wondering what happened to the main character
in the little story or drama. If you do that, they will not
trust you the next time one of your articles come up. In a
way, you'll have proven you are more of a tease than a
full-fledged author. So, always remember to wrap up those
loose ends.

Always Draw a Conclusion

Say you decided to ask a question and use that as a basis
to describe an experiment that you employed to solve that
question. Don't just describe the results, but actually
draw conclusions in a very straightforward fashion. The
reader may or may not agree with your conclusions, but the
other option is to leave them hanging and ready to draw
their own conclusions. If you are trying to sell an idea
and you don't draw the conclusions for them, you may end up
finding they draw a totally different conclusion or don't
have the initiative to do it themselves. 

In fact, when an Internet marketer refuses to draw the
conclusion that the buyer should buy their product, the
sales prospect will normally not draw that conclusion
themselves. All Internet marketers know that, even after an
especially powerful sales ad, you must ask for the sale. If
you don't draw the conclusion that they should buy this
product, they won't either.   Be the Next Step Planner

Maybe the article was an introduction to a vastly complex
subject. Where should the reader go next to find out more?
Maybe the structure of the article was informative or a
review. Do you know what the reader is expecting next?
Maybe they want more how-to or a place where they can go
and purchase the reviewed product. Always anticipate what
the reader might want at the end of your article and offer
it to them. It will make them eternally grateful to you.

Keep an Eye on Trends

Just like the New Year's psychic predictions are popular,
people really desire to be told by experts what's on the
horizon for them. This is particularly true of informative
articles that are giving a broad general sweep of an
industry trend, people in the spotlight, or current events.
So, if you know of new trends that are coming down the pike
for the future that relate to your story, it can make a
perfect way to end a story and give the reader a satisfying
dessert with their meal.

Become the Closer

If the article has one main point that you want to
emphasize above all others, you can do a review of all
potential comparisons and options, and then focus the
ending on that main point. It's a way to close the deal in
a way that guides the reader into what their final
conclusion should be regarding the topic they just read. 



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YOUR NAME

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